At Vicinia, we pride ourselves on being a provider of our residents’ perfect home and lifestyle, not just a nice apartment home. That’s why we use the tagline “Places. People. Love.” Our goal is to provide the exact right community that fits our resident’s desires and needs – offering the lifestyle, amenities, interior finishes, and budget perfect for every resident.
So just how do we know what our residents want? We have conducted intensive market research into the specific needs and desires of multifamily renters, and segmented the broad market of multifamily renters into four segments, or, what we call “Collections.” We offer a tailored approach to the programming and amenities of each collection, giving our residents a community that perfectly caters to their lifestyle, needs, and budget.
This proprietary approach allows us to deliver the most impactful products, programs, and services to each resident collection, while avoiding unnecessary costs of amenities and programs that don’t add value for our customers. We provide exceptional living experiences to our residents, and exceptional operational performance to our owners and investors by delivering the services, amenities, and upgrades that our residents want, and none that they don’t. We are proud to have successfully delivered many property turnarounds, value-added community repositions, and new development lease ups using our proprietary Collection market segmentation approach.